When it comes to Search Engine Optimization (SEO), the quality of your website is a huge factor in whether or not your business will earn successful results. Search engines seek to provide users with the highest quality websites that match the words or phrases the user entered in the search bar. In addition to optimizing your website to appear high in the search results, your website must also be designed to convert visitors into customers. Website design companies in Phoenix advise clients that the best way to do this is by creating a quality website that is well designed and easy to navigate.
The following are a few tips to creating a high quality website that will increase conversion rates of users visiting your site:
- Websites should be professionally designed. A majority of users judge a business by the way the website looks. A clean, well designed website created by professional website design companies in Phoenix works better to engage visitors and make a good first impression. If a site is poorly designed, most visitors leave immediately, sending bounce rates through the roof. High bounce rates signal a red flag in search engines, causing your website to plummet in the rankings. To avoid the negative actions that come with a poorly designed site, be sure to spend a good deal of time and resources on creating a site that is visually appealing.
- Keep content valuable and engaging. When writing content, always be sure to put your audience at the forefront. What information are they seeking on your site and how can you help them to solve their problem? In order to keep users on your site for longer periods of time and increase conversion, information should be interesting and relevant. Write for your audience, not the search engines.
- Make your website easily navigable. Users stay on a website for a longer period of time if they are able to quickly and effortlessly move from page to page. Website design companies in Phoenix build navigation structures, so that the user is able to find relevant information with ease, encouraging them to click deeper into the site to learn more.
- Pages should load quickly. Users have short attention spans and want to see information almost instantaneously after clicking on a link. Very few people will sit around waiting for a website to load. If you have taken the time to develop engaging content and an appealing design, make sure that people will actually see it. To ensure that your pages load quickly, it is essential that you purchase a quality hosting provider that will help you to keep your rankings and conversion rates up.
Using the above tips to build a quality website will help you to achieve the results you desire in search engine rankings. Website design companies in Phoenix should have experience in both design and interactive marketing to ensure that the website is appealing to the eye while also aligning with the message of the brand. The online marketing and web design experts at Fasturtle, one of the premier website design companies in Phoenix, have over 12 years of experience building small and medium sized business websites that are optimized to provide the best search engine results possible. We work with businesses in a variety of industries to create a personalized website and marketing strategy that builds web presence and engages with customers. Call Fasturtle today at (888) 468-8785 or contact us online to learn more about how we have helped clients succeed as one of the best website design companies in Phoenix.