On average, Internet users spend 10 second looking at a website before deciding whether or not to click further into the site or hit the back button. For this reason, web copywriting in Scottsdale should always be geared toward the needs and wants of the customer. Of course you should talk about your business, but don’t just focus on you; use copywriting services in Scottsdale to provide solutions for the needs of your target audience. Interesting and valuable content is the key to keeping your customers engaged and will encourage them to explore your site in depth.

The following is a list of 3 basic steps you should employ when copywriting in Scottsdale:

  • Provide multiple places for navigation. Each visitor is unique and may come to your site looking for different information. In order to meet each visitor’s needs quickly and simply, you should provide multiple avenues for navigation to various pages of your site, including tabs, sidebars and links embedded in the content.
  • Emphasize the benefits. Users want to know how your products or services will provide a solution to a problem and better their lives. It’s important to make this point first and foremost in order to gain their attention quickly and keep them interested in your website and your business.
  • Keep it concise. While you may feel like you need to have a long list detailing every aspect of your business and its products or services, paragraphs of copy that require multiple scrolls tend to turn users away. When copywriting in Scottsdale and the greater Valley area, use shorter sentences and paragraphs and aim to create articles that are between 300 and 500 words. Every sentence takes up precious space and, therefore, should always include interesting and valuable information. If an article is particularly long, there are techniques you can use to break it up a little, including headings, bolded or italicized words and bullet points.

Copywriting is a very important component to websites in Phoenix as every customer is looking for interesting content that is meaningful to them. As a business, you must understand your target market and provide them with information and resources that they will find value in. If you are interested in copywriting services in Scottsdale and the greater Phoenix area, consider the online marketing professionals at Fasturtle. In addition to copywriting services in Scottsdale, we also have over a decade of experience in web design, SEO and other website services in Phoenix and the greater area. If you are interested in creating a website that will is user friendly and appealing to your customers, call Fasturtle at (888) 468-8785 or contact us online for more information on our website services in Phoenix.