One day it sounds as if social media platforms are here to stay, the next day someone is predicting their demise. Yet, social media platforms continue to grow and expand their reach.

Here are just some of the biggest updates so far in 2015 for social media:

Facebook. If you have a Facebook page, now you can add a call-to-action button to the top of it. This encourages fans and followers to be an even bigger part of your marketing plan. They can:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Another great update from Facebook is if you sell products, now you can display one or an entire catalog of them on your pages. These can be very targeted to specific lists using the Custom Audience tools. This definitely helps you with digital branding.

Twitter. There's a new feature called "While you were away" which you can implement showing people popular tweets they might have missed since last logging on.

Where once you could only direct message or DM with one other person, now you can group DM. Marketing on social media just keeps getting easier.

Pinterest. Only last year, Pinterest introduced a Guided Search feature. This is taking search to a new level; when you go looking for something on Pinterest descriptive guides help you to find what you're looking for. Now this year, that information is sorted according to gender. Pins that are designed with you in mind.

For your iPhone or iPad there is the app Pin. This allows you to pin apps that interest you from anywhere without ever leaving Pinterest.

LinkedIn.  With their new Connected app for Android, everyone gets so much more information about their meetings and contacts beforehand. A great way to strengthen professional relationships and grow them even further.

LinkedIn also has made improvements to their search function. Now it's easier than ever to find content and people.

YouTube. They have introduced YouTube Kids, an app which is there just for the little ones.

SnapChat. With their new Discover feature, this platform has partnered with National Geographic and MTV to bring in even better content for its users.

Whether you are searching for a local directory or worldwide, now you can do even more with all of these social media enhancements. Stay tuned, because there's always something new coming along.

Fasturtle, an online marketing and SEO firm in Scottsdale, AZ, can handle all your digital marketing needs, from social media marketing campaigns, to Search Engine Optimization, custom web design and development, and email marketing.