The saying is famous and it rings true, ‘You can’t afford to ignore email marketing.’ There are many benefits of owning an email list, even for a landscaping company. Email lists allow you to communicate with customers on your terms, and they also provide search engine optimization opportunities that search engines will reward in search rankings. A well-maintained mailing list provides valuable customer information, including contact info and buying habits. This information is invaluable when it comes time to market new products or services and win over repeat business.

Control the Number of Leads and Customers

Every business should begin to gather email addresses and place those emails on an email list for their business. Ensure that you provide an incentive for them by offering a sale or valuable information if they sign up so that there’s some value in receiving future emails from your business. Once the customer has opted-in, this email list is now yours. You can email current and prospective customers as often as you feel necessary. This habit keeps your business at the forefront of your customer’s minds for their yard care needs.

Grow Your Landscaping Business with Email

Send out emails regularly with an email service provider to do this, so your free web-based email doesn’t get flagged for spam. Each time you send out an email, you’re providing targeted exposure to leads or previous customers who have expressed interest in your business. Each email can contain information on several things, such as:

• Company announcements
• Upcoming sales
• New products or services
• Forthcoming events in the community that your business is participating in

The information could be as simple as a sales sign outside of our company’s building, or it could be an announcement about new landscaping projects. No matter what type of email you send out, make sure to include a way for people to contact you if they have any questions (whether it’s via phone number or form).

Search Engine Optimization: The Untapped Hidden Gem of Email Marketing

Another way that sending emails helps grow your landscaping business: search engine optimization. When customers search online and find your website through search engines, their interest may lead them directly to your email sign-up page. Many don’t realize that it’s just as vital to include keywords and keyword phrases into the email subject line and into the email itself. Try to keep the subject line short, though. About 82% of marketers send emails with subject lines that are less than 60 characters long.

Every landscaping company should have its own email list. It keeps your business fresh in mind for their landscaping needs, either seasonally or for storm cleanup. Don’t make the mistake of avoiding this inexpensive marketing choice. For more information about email marketing or to receive our marketing services, call Fasturtle today!