Articles

Social media marketing is a critical component to include in any online marketing campaign. With social media sites, businesses have a tremendous opportunity to connect and engage with customers on a daily basis. While there are a huge number of sites to choose from when creating a campaign for social [...]

Traditional websites were once all that was necessary to reach customers, but with the explosion of social media sites, consumer expectations have increased. Businesses today are expected to not only have a website, but also to be active on various online platforms, such as Facebook and Twitter. While most businesses [...]

Search Engine Optimization (SEO) is an essential component to every company’s online marketing strategy. Without strong search engine programs in Phoenix or other areas throughout the country, it becomes much more difficult for your customers to find you and learn how your business can meet their needs. For this reason, [...]

Landing page optimization is one element that all businesses should focus on when it comes to online marketing in Phoenix or any other city throughout the country. Your landing page is crucial because it is the first place a visitor “lands” after clicking on your link, so it’s important to [...]

Blogging is a great tool to include in your company’s strategy for online marketing in Scottsdale or another city throughout the country. It allows companies to provide their customers with valuable information on their business and the industry while also increasing the performance of their search engine optimization programs in [...]

When redesigning your small business website in Scottsdale or any other city throughout the country, there are a number of factors that must be taken into consideration. Many business owners tend to think of a site redesign from a purely cosmetic perspective, such as the graphics, buttons, colors and fonts. [...]

A bounce rate is the percentage of people who visit only one page of your custom website in Scottsdale or another city before clicking the back button. If you have a high bounce rate upward of 60 percent, this is typically a cause of concern and should be investigated. While [...]

There are over 100 million active smartphone users in the United States, and this number only continues to grow as technology improves and becomes more affordable. Americans carry their cellphones with them everywhere they go, which makes it easy and convenient to communicate with friends and family via voice and [...]

The majority of those working in online marketing in Phoenix today do so in small teams of five or less people. These small marketing teams are powerhouses, using their time effectively to achieve goals by generating leads, creating content and managing multiple communication tools and mediums. When working in small [...]

When it comes to Search Engine Optimization (SEO), the quality of your website is a huge factor in whether or not your business will earn successful results. Search engines seek to provide users with the highest quality websites that match the words or phrases the user entered in the search [...]