The Resurgence of Long-Tail Keywords Long-tail keywords are a combination of three or more search terms that are more specific to the product or service than one or two search terms alone. Traditionally, long-tail keywords have not been as popular a choice in search engine programs in Phoenix as they have less search volume than [...]
The click through rate from the search results page is a metric that businesses should be closely monitoring. Over half of all users click on the first result generated by a search engine, so it’s important that your business have a strategy for search engine optimization in Phoenix or wherever your business may be located. [...]
For many Arizona businesses, Google Analytics code is something that was initially set up on their websites for SEO in Phoenix and then was left alone. As businesses made changes in design to their small business websites in Phoenix through the years, they didn’t make changes to their code, but rather copy and pasted the [...]
When it comes to your website, balance is key. Search engine optimization in San Diego or any other city should be done for users and search engines, never just one or the other. Search engines have specific requirements that must be met in order for a page to rank highly in search. While it is [...]
When a business owner decides to redesign their website, they may lose rankings from their SEO efforts that have accumulated over time, if they fail to take into consideration factors aside from design. Losing these valuable rankings means a decrease in traffic, leading to a loss in prospects and conversions. When considering a website redesign, [...]
Measuring data on your website is essential to understanding what visitors are looking for on your page. Collecting and tracking this data will help you to see how visitors are interacting with the site, where the majority of the traffic is coming from, where visitors are leaving the site from, and much more. Tracking [...]
