For many Arizona businesses, Google Analytics code is something that was initially set up on their websites for SEO in Phoenix and then was left alone. As businesses made changes in design to their small business websites in Phoenix through the years, they didn’t make changes to their code, but rather copy and pasted the same code into the new design on their site. This is a big problem because Google Analytics tracking codes change, which makes old coding less effective for SEO programs in Phoenix.

About three years ago, Google updated its system to use asynchronous code as opposed to synchronous code. With the updated code, Google’s servers are contacted in the background without any effect on a page as it loads and renders in a surfer’s browser. Synchronous code doesn’t work as well because it requires the analytics code to completely execute before the rest of the commands on the page can be loaded.

The following is a list of benefits SEO programs in Phoenix will gain by updating to asynchronous code:

  • Faster page loading times. This updated code can be launched very quickly along with the site as it doesn’t require loading and execution of a full Javascript library. The speed that your website loads is important for purposes, such as SEO in Phoenix and other cities across the nation. When it comes to rankings, Google typically prefers faster sites and may red flag the ones that are lagging. Keeping your Google Analytics code up to date can save you a few seconds in loading time, which can greatly improve the ranking of a small business website in Phoenix or any other location.
  • Bounce rates will decrease. Customers researching online expect your site to load almost instantaneously. Most individuals will press the back button if they are required to wait for more than a few seconds for your page to load, which can send your bounce rate through the roof. Updating your SEO programs in Phoenix to use asynchronous code will help your site to load faster, keeping visitors on your page and your bounce rate low. Google closely monitors the bounce rates of sites in regards to rankings, so it would benefit your small business website in Phoenix if you switched to asynchronous code.
  • Improved data collection. With synchronous code, the scripts are only launched after the entire page’s code is downloaded, which increases the risk of error. If there are mistakes in the page’s earlier coding, it could prevent the script from loading and bounce rates due to slow loading may not be recorded. Asynchronous code loads with the page, which reduces the risk of error and allows for more accurate recording of analytics, which is important for measuring SEO in Phoenix and other cities around the country.

If you are interested in updating your SEO programs in Phoenix, navigate to the Account Administration area of your Google Analytics account. There you will find the latest tracking code, so your website can gain the most from your SEO programs in Phoenix. Google is also constantly updating their search algorithm, so it’s important to stay on top of the latest changes in order to tweak your SEO in Phoenix and achieve the best results. If you need help with your small business website in Phoenix, the online marketing experts at Fasturtle can help. We have over 12 years of experience helping companies to build small business websites in Phoenix that are optimized to achieve higher rankings in search engines. Call Fasturtle today at (888) 468-8785 or contact us online to learn more about SEO in Phoenix or the city nearest you.