As a local business, you probably ask the same question over and over: Where should I put my ad dollars? Facebook or Google? We'll answer the most common doubts, but the truth is that both platforms will bring in leads; however, they work in very different ways. Knowing the strengths of each helps you [...]

For HVAC, plumbing, and cleaning businesses, competition can be tough. Homeowners frequently choose the first few companies they see online, meaning if your business isn’t showing up, you’re losing a lot of great leads. That’s where marketing strategies for home services makes all the difference. By combining paid ads, SEO, and social media, you [...]

For businesses with multiple storefronts or service areas, visibility in local search is critical. Customers searching “near me” don’t just want to find your brand; they're looking for the nearest location. That’s why optimizing Google Business Profiles for multi-location brands is so important. Done right, it ensures every location appears accurately, ranks well, and [...]

Considering seasonal marketing might seem too soon, but as one of the busiest times of the year for consumers, your business should prepare. With so many ads competing for attention, it’s not enough to just “show up” online. You'll need holiday PPC campaigns that deliver real results. The good news is, with the right [...]

The people in your community want and need to feel connected to the businesses they support, now more than ever, and that’s where local influencers come in. For a small business like yours, relationships and trust are a driving force and shouldn't be overlooked as it's often a way to bring in more customers. [...]

Your website is the most common first impression customers have of your business, and you want it to be great. If, while navigating, the user experience (UX) is clunky, confusing, or outdated, you are likely losing potential leads to competitors. For local businesses, the stakes are even higher because customers want fast answers and [...]

For many small businesses, marketing often feels attached to only digital ads, SEO, and social media. While essential, there's one secret that's overlooked and happening right in your backyard: community events. Whether it’s a charity fundraiser, local fair, or business expo, these events give you face-to-face time with potential customers, build trust, and strengthen [...]

One of the recurring challenges for a small local business is keeping up with customer inquiries after hours, since these are tasks that still require human interaction. However, missed calls and unanswered forms easily mean lost opportunities, particularly when potential customers are ready to buy or book right away. That’s where chatbots come in. [...]

Artificial Intelligence (AI) is the buzzword in digital marketing nowadays. With upcoming tools that promise instant blogs, ad copy, and even automated campaigns, it sounds like a game-changer for any industry and local business. It's more marketing for less effort, right? The truth is... It's a lot more nuanced. While AI is an amazing [...]

Today’s world of SEO, social ads, and AI-driven search is ever-changing (and easily overwhelming)... making it easy for small businesses to overlook the basics. Yet one foundational tactic continues to make a big impact on local visibility: consistent local directory listings. From Google Business Profile to Yelp, Bing, and niche industry directories, making sure [...]