Content Marketing and SEO: What You Need to Know

December 2, 2019

95% of all search traffic goes into the first page of search results. To illustrate, try to recall the last time you went to the second page when you were searching for something. It rarely ever happens. Unless you’re really desperate, there’s no way you’d go as far. This only strengthens SEO’s hold over our content.

Let’s take a look at the specifics of why you need SEO as part of your content marketing strategy.

  1. More than 60% of all marketers place SEO on top of their marketing strategies

With its emphasis on quality, credibility, and relevance, SEO is considered the center of content marketing. Being updated to the latest SEO trends gives your business an edge against competitors.

How can you optimize your page?

  • Focus on long-tail keywords as they comprise 50% of all searches.
  • Create longer content. Pages that contain more than 1000 words end up on the first page of search results. They are also more frequently shared and linked to.
  • Look out for the newest search engine algorithms.
  • Make sure your site is mobile-friendly.
  1. More than 74,000 Google searches are being done per second

If this isn’t enough to tell you that search engines are an excellent place to showcase your product, we don’t know what is. With the growing popularity and usefulness of the internet and mobile devices, people now depend a lot on search engines to find what they’re looking for: from the most basic home items to the most intricate training services.

  1. It’s driving more sales than PPC

Putting up ads has always been one of the most significant marketing efforts, even way before the advent of the internet. We see them every day in SERPs, content pages, popups, etc. Indeed, they are effective. To a certain extent. Hence, the birth of the PPC model. Instead of organically gain visitors, you pay to get your content out there. And what’s great about it is you only pay each time it gets clicked.

That should be good for your business, right?

Marketers who use both don’t agree. Many of them found out that organic SEO efforts are actually yielding more results than PPC. The former accounts for 70% of the traffic while the former is responsible for the rest.

We can’t stress enough how important it is to incorporate SEO into your content marketing strategies. With its proven results, it would be unwise to do so. If you want to know more about digital marketing and how to drive more traffic to your pages through content marketing, contact the experts of SEO in Phoenix, Fasturtle.

Is your current marketing strategy getting you quality leads?