Many businesses make the mistake of working with an inexperienced local SEO company in Arizona that goes about online marketing in the wrong way. Often, these companies treat each facet of online marketing as completely separate entities. A more reputable, experienced local SEO company in Arizona, however, understands that various online marketing components should be well integrated rather than pulled apart. Fusing marketing components, such as social media and SEO, actually allows businesses to better meet specific business goals.
The following are a few ways that social media and SEO programs in Scottsdale or another city can come together to improve results:
- Paid Organic Programs. With a paid organic program, the goals of social media and SEO programs can be met simultaneously. Whenever you create valuable, interesting content on your website, blog or other online platform, a paid organic program will then allow you to promote the posts to your demographic on social media sites, such as Facebook and Twitter. These individuals on social sites are highly targeted, meaning they are likely to take interest in your content, engaging with you and sharing content and links with their friends. Businesses benefit by receiving an increase of high quality links, engagement, traffic and conversions. Keep in mind, however, that when starting a paid organic program, it can be difficult to hone in on the appropriate audience. For this reason, consider working with a company specializing in social media management in Scottsdale.
- Effective Content. SEO programs in Scottsdale provide analytics that give valuable insights into the audience. Having these insights allows businesses to understand the types of content that yield the most effective link building as well as the most shares and engagement. With this information, copywriters are then able to create more targeted content that will better resonate with users. Without analytics from an SEO progam, content for social media and other sites is not as strong and effective as it could be.
- Influencer Engagement. Search engine optimization programs are able to identify users considered to be influencers, which are those individuals that own a popular website or blog. Earning a link from an influencer increases the success of an online marketing campaign from an SEO perspective, and also increases sales due to the increase in targeted traffic to the business website. In order to reach these influencers, the SEO team must work together with the team specializing in social media management in Scottsdale, notifying them about who the influencers are. It is then the job of the social media team to reach out to the influencers, building rapport and slowly developing stronger relationships by sharing their content, asking them questions and giving compliments. These activities increase the likelihood of influencers sharing your content or linking to your page.
As can be seen above, online marketing components, such as SEO and social media, achieve the most when working together.
If you are interested in creating a customized, integrated online marketing campaign for your business, Fasturtle, a reputable online marketing company in Scottsdale, would be more than happy to help. With over a decade of experience, we have helped hundreds of businesses across the nation in all aspects of online marketing, including email marketing, mobile apps, search engine optimization, social media and website design. To learn more about how our local SEO company in Arizona can help you, call Fasturtle at (888) 468-8785 or contact us online.