The use of the word brand has gained popularity for websites and bloggers, especially as more and more people become their own marketers. In everyday life you may say you know what a brand is, it’s the name on the packaging of any product, such as Nike or Google. But in marketing terms, the branding definition explores branding strategies that create recognizable brands based on not just the look but they way people feel when they think about a certain brand.
What is a Brand?
A brand is both the look and personality of a product or company. You probably know exactly how you feel about Google. When you see a recognizable brand and you feel good about the company, the branding strategies are working. So what is a brand for a blog or website? If we apply the branding definition from marketing to a blog, we have to think a bit more critically.
Branding Definition for a Website
If you want people to read your blog on a regular basis, you can build up your brand with branding strategies that will essentially build consistency. Your branding strategies should focus on a personality that you want people to associate with the name of your blog or website. A major part of branding definition for a website will be creating something that your readers will come to expect of you and your business. You want each visitor to get a feel for your brand as soon as they arrive on your site, and then you want them to remember your brand.
What is a Brand That’s Unforgettable?
The hardest part is making your brand unforgettable. Branding strategies often start with simply creating a brand that suits your personality, the image you want your business to have, or certain positive attributes you want associated with your business. For example, let’s say you have a plumbing business. You want your brand to evoke trust and comfort, because your services should be trustworthy and comforting to your clients. When you call a plumber, you want to know that they’ll be there soon, fix the problem, and charge a fair price.
But to be truly unforgettable will require some branding definition and branding strategies that are outside the box. Maybe create a mascot that is part of your logo and has a humorous connotation. To use the plumbing example, you could use a snake to seem fierce and tenacious, or you could use a mole to seem diligent and hard-working. People remember these “mascots” or branding strategies because they give a brand a definition that is unique and unforgettable.