Running a business is difficult. Fortunately, there are plenty of sites to help keep your business functioning to the best of its ability. Maintaining these sites takes a bit of effort, but they are worth it when faced with the possibility of losing business. Most customers search your business first, and before even checking your website will check your Google Business Profile (GBP).

If you didn’t spend enough time on the WordPress website design to make your website manageable, they’ll abandon all hope of purchasing your goods or services. Keeping your business listings up to date can make a bad month turn into a profitable one.

Keeping Information Consistent

According to Impact Plus, Google’s search algorithm uses over 200 factors to rank their websites. Having matching information on your GBP and your website will ensure that your website is ranked higher. When your website has the correct phone number but your GBP shows the wrong number, many people won’t attempt to find the right number before blaming your business and moving on to a competitor. This reflects poorly on your business and marks you as unreliable. Keeping your information consistent between your GBP and your website could save you from losing business.

Boosts Website SEO

Search engine optimization, or SEO, is what keeps your website at the top of the results page. This uses keywords that Google understands as important to keep your website registering as relevant and successful. Having up-to-date information especially works for keeping your SEO high. Hiring social media advertising services or a local SEO agency will allow you to properly utilize SEO services without having to figure it all out yourself.

Information On Directories

Keeping your information on other websites directories proves you are a reliable source for business. The following information should be included in these directories to ensure the customer is able to get in touch with you or your products and services:

• Your name, address, and phone number
• A link to your website
• Your business hours
• The services or products you offer
• The types of payment you accept
• Your business specialties

One of the biggest mistakes a business can make in the modern day is to not optimize their business listings to match and have the correct information. Use WordPress website design to make sure your website is functioning properly, check GBP to see if your information is up to date, and call Fasturtle at (888) 468-8785 for more information before it’s too late.