When a potential new customer uses a search engine to look up businesses in their area, local SEO is what can help your company name come up. Because locally-owned businesses have difficulty building an online presence and competing with big names, local SEO services level out the playing field. An effective local seo strategy can put your business site in front of potential customers in your community. By using the local SEO, you can not only compete with the big names, but beat them in your market. A local SEO strategy involves site optimizations, addition to business directories, and review management.