Facebook is an excellent media marketing tool that allows businesses to connect with their customers and potential customers online. When using Facebook as part of a campaign for social media marketing in Scottsdale, a number of issues should be addressed, including when you plan on engaging with your audience.
After developing a strong content strategy, you should then turn your focus to creating a strategic posting schedule that will work best for your specific business. To do this, it is essential that you thoroughly understand your audience and their online habits, to accurately estimate the days and times that they will most likely be online. Once you have this information, you can then simply schedule your posts around these times in order to reach a higher percentage of your audience.
The following tips will help you to pick the best times to post on Facebook, increasing results from campaigns for social media marketing in Scottsdale:
- Determine Your Audience. While you may think you understand who your customers are, it is important to double check by looking at your analytics. Using Facebook Insights, you can view the demographics of your customers, including such statistics as age, gender and location. Monitoring this information is essential for successful online marketing in Scottsdale.
- Determine a Typical Day in the Life of a Customer. Once you have reviewed your demographic information, you can then paint a picture of what a typical day is like for individuals of your audience. For example, if you have a younger demographic, they are likely students, meaning they are in class during the day, and will be online in the late afternoon and evening. If you have a demographic that is working fulltime, they may be online in the early morning before work, during lunch time and in the evening.
- Consider Mobile Devices. If you have a demographic that lies anywhere between 18 to 44 years of age, you may want to consider mobile device usage when scheduling postings. Approximately 80 percent of this demographic checks their smartphones upon waking each morning. As the day goes on, smartphone users check their phones frequently, scrolling through social media feeds during activities, such as mealtimes or while relaxing in the evenings.
Keeping the above in mind will help you to understand the times of day that your audience is online. With this information, you can create a posting schedule that allows you to best reach your customers.
For assistance developing a social media marketing campaign in Scottsdale, consider the professionals at Fasturte. With over a decade of experience, our team has the talent and skills to develop campaigns for social media marketing in Scottsdale or another city that will reach your target audience and increase engagement. In addition to social media, Fasturtle can also help you with other online marketing tools, including the development of small business custom websites, email marketing, search engine optimization and mobile applications. For more information on marketing in Scottsdale or any other city throughout the country, call Fasturtle at (888) 468-8785 or contact us online. We look forward to working with you to create an integrated campaign for marketing in Scottsdale that builds strong relationships with customers online.