Working with a local SEO company to start and maintain a blog will help greatly in improving your SEO as blogs are highly beneficial marketing tools that often lead to higher rankings on search engine results pages, increasing exposure and targeted traffic. In addition to these benefits, blogs also help businesses in building a very strong, loyal base of customers. When provided with interesting, valuable content, users learn to trust you as an expert in the industry, and are more encouraged to engage and share your posts with their friends and followers on social media pages, such as Facebook and Twitter.
When first starting a blog, it is recommended that you employ Scottsdale SEO services to ensure that your blog has the best website design in Scottsdale and is setup properly to earn crucial SEO benefits. One of the first steps in the process is speaking with members of your Scottsdale SEO services team about where your blog will reside. The following are the four options to choose from:
- Subdirectory. Employing blog content writers to add fresh, valuable content to your root domain is extremely beneficial from an SEO perspective. When a blog is on a subdirectory, you are able to earn deep links, which increase domain authority and attract highly targeted visitors to your site. You may also want to consider adding an RSS feed to your homepage, so visitors can see your latest blog posts and easily access the interesting information that you have to offer. While this is a good option for many businesses, your local SEO company may advise against subdirectories for those businesses that are highly focused on reputation management. Subdirectories generally don’t increase presence on search engine results pages and don’t have the ability to earn links from other sites.
- Subdomain. Subdomains can be a beneficial option for companies that are seeking to occupy multiple ranking spots on the search engine results page as search engines treat subdomains as separate entities that still retain the authority of the root website. For those companies with reputation management issues, subdomains are highly recommended by Scottsdale SEO services. In addition to increasing presence, you are also able to receive valuable links from other sites across the web. Another benefit of subdomains is that they can be hosted from anywhere, which is important for those businesses that use content management systems that lack a blogging platform.
- Separate Domain. Some businesses would like to maintain a blog that offers information relevant to their industry, but prefer not to have it linked directly to their website. These business owners typically choose this route, often against the recommendations of their local SEO company, because they want to provide users with information that seems less biased toward their brand. When using a separate domain, businesses typically include a link back to their business website once every so often. While this strategy can work if the content is excellent, and the site becomes a well-respected source of information in the industry, Scottsdale SEO services often advise against it as it often presents insurmountable problems. For example, the time and effort such a strategy would require is often not worth the results that most businesses tend to receive.
- Specialty Blogging Platform. Many businesses opt to use blogging platforms, such as WordPress or Blogger. These platforms are attractive due to their ease of use in starting and maintaining a blog. In addition to ease of use, blogging platforms provide you with the ability to employ beneficial link building tactics and also earn you links from a high authority domain. While blogging platforms are used by many Scottsdale SEO services and business owners that choose to maintain a blog themselves, there are some limitations in terms of design, plugins and other features. It is also important to keep in mind that any content you link to, such as a page on your website, will not provide your website with much value in terms of SEO.
If you are considering adding a blog to your online marketing efforts, it is important that you speak with your local SEO company to determine which of the above routes will best meet your personal business goals.
At Fasturtle, a highly reputable local SEO company, we have consistently provided clients with professional Scottsdale SEO services that have delivered results for over a decade. Our team of SEO experts and talented blog content writers have the skills and experience to build and maintain blogs that work as part of an overall SEO campaign, increasing online presence and targeted traffic to your site. To learn more about how our Scottsdale SEO services can help your business, call Fasturtle, your local SEO company at (888) 468-8785 or contact us online.