Summary: Your business would be best served by maintaining an account on a variety of social media platforms, posting on a consistent schedule, and focus on organic engagement instead of empty follower and like counts.

Social media marketing is a dynamic and effective way to connect with your audience and promote your business. However, it’s not without its questions and uncertainties. Here are some common questions about social media marketing, answered by our team of social media marketing experts.

Question: What is the Most Popular Platform?

Answer: The popularity of social media platforms varies, but a few major players stand out. Facebook boasts 3 billion monthly users, Instagram has 2 billion, Twitter has over 600 million users, and LinkedIn over 300 million monthly users. Each platform has unique attributes and benefits. Having a presence on each allows you to reach a diverse range of viewers and engage with them in different ways.

Question: How Often Should I Post on Social Media?

Answer: There’s no one-size-fits-all answer because every audience is unique. However, consistency is key. Avoid erratic posting schedules, as they can confuse your audience. Whether it’s once a day or several times a week, maintain a regular posting schedule. Monitor your audience’s response and adjust as needed for optimal engagement. Our social media management packages offer several options for any business looking to start their social media posting schedule.

Question: How Do I Get Started on Social Media?

Answer: If you’re starting with a brand new account, begin by creating your profile. Include all necessary information and focus on providing contact methods and links to your website. Reach out to your authentic social and business circle to build your initial following. Start small and focus on creating valuable content for your initial audience. Interact with your early followers by responding to comments and messages before aiming for thousands of followers.

Question: How Do I Define Social Media Success?

Answer: Success in social media marketing is subjective and depends on your business goals. For most businesses, measuring success is linked to authentic engagement. This includes comments with followers asking questions, using a link to your website to fill out a contact form, or sharing your content. Other metrics to consider include lead generation, website traffic, and conversion rates.

Question: What’s the Role of Paid Advertising in Social Media Marketing?

Answer: Paid advertising is a valuable component of social media marketing. It allows you to target specific demographics and interests, reaching a broader audience than organic methods alone. Paid ads can help increase brand awareness, drive traffic to your website, and generate leads. The key is to create well-crafted ad campaigns that resonate with your audience.

Social media marketing is a powerful tool for connecting with your audience and achieving your business goals. By understanding the nuances of each platform, maintaining a consistent posting schedule, focusing on authenticity, defining your own success metrics, and leveraging paid advertising when needed, you can make the most of your social media marketing efforts. Contact Fasturtle to learn more from our team of digital marketing experts.