Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, they enhance your company’s visibility to existing and potential customers. To unlock the full potential of a social media marketing campaign, you must first understand the basics of Facebook, Twitter, and LinkedIn:

Audience Expectation

Facebook: Informal, friendly, and shareable posts work best here. Images and videos that encourage interaction and further sharing garner over 90% engagement for small business pages on Facebook. Ask questions, request comments and share product or service information frequently.

Twitter: Tweet throughout the day if possible— the Twitter stream moves fastest of all the social networks and audiences expect multiple tweets per day. They also expect prompt responses— 72% desire a response within an hour.

LinkedIn: LinkedIn users are professionals, so your posts should be too. Convey leadership while sharing goals, accomplishments, new hires, and so on.

Successful Property

Facebook: Posts can be long or short, but audience engagement is always the goal. Anecdotes, questions of the day, and relevant hashtags, recently added to Facebook, encourage commenting and show personality.

Twitter: Tweets around 100 characters get re-tweeted most. The ideal tweet has a link, an image, and two hashtags, but mix it up for variety.

LinkedIn: Sparking conversation is the ultimate goal of this social network. Provide intriguing images or links to thought-provoking content to engage visitors. LinkedIn also allows for more targeted social media marketing via a Company Page: use yours to create posts and encourage dialogue with specific audiences.


While these three social networks may seem vastly different, your content can be successfully reused across them. With a bit of reworking, you can share the same post on Twitter as you did on LinkedIn, saving you time and increasing your exposure.

Remember: track your engagement to understand what your audience wants and when it wants it. A professional search engine optimization and digital marketing team in Scottsdale can help you leverage any type of social network to your ultimate advantage.