Imagine, there are two websites. They mostly have the same content, but they differ in just one aspect: user experience.

One makes sure that the structure allows the user to navigate through the site easily, the images are relevant, and it’s fast. It basically makes the whole thing comfortable for the user.

One the other hand, the second website does the opposite. It’s complicated; there are unnecessary elements everywhere. The user must suffer first just to get to what they need. That’s not right.

Which website will gain more loyal users? Which one will people recommend? It doesn’t take rocket science to know it’s the former.

This encapsulates the importance of UX. It will make or break your site, regardless of how informative your content is.

How can you improve your site’s UX design?

Get to Know your Audience

In order to get your target audience’s attention, you first have to know the basics about them: what they need, their priorities and motivations, what attracts them, their demographic information, and so many others. This is why utilizing user profiles is a must.

Understand that UX is Subjective

It’s impossible to create a design that can secure the best UX for everyone. As unique as they are, different individuals differ in terms of interacting with your system. One way to bridge this gap is to conduct research or surveys that allow users to give you an idea of how it is on their end. Having the interface undergo different testing can also be useful.

Create an Effective Sitemap

Think of your website as a library with several floors. How are you going to make all the books accessible to the users? How long will it take for an individual to reach the book they need?

Developing a sitemap first thing will help you organize your pages into hierarchal order and will save you the trouble from doing changes once the site is already built.

Hire Professionals

Hiring an expert on website design in Phoenix will not only help you develop great UX for your site. They can also take care of other aspects involved, such as search engine optimization, social media marketing, email marketing, and many others.

Having an excellent website design comes with a number of challenges. But with the right people by your side, it can be an exciting journey that will reward you with positive results. Contact Fasturtle today for a website designed with user experience in mind.