Email marketing is a cost effective marketing solution that can reach hundreds or even thousands of customers that are highly interested in your business and the products or services you offer. For this reason, many businesses choose to include an email marketing component in campaigns for digital marketing in Phoenix and other cities throughout the nation.

While email marketing has the potential to be an effective marketing tool, businesses can struggle with the task of compiling a regular email marketing newsletter consisting of fresh, relevant content of the appropriate length. As a passionate business owner, of course you want to share a wealth of information on your business and what you are doing to bring excitement to your customers; however, it is important to note that on average, an individual’s inbox receives close to 150 emails per day. While your customers may be interested in receiving your newsletter, most just don’t have the time to read large amounts of information. Additionally, consider the number of individuals reading emails exclusively from the small screens of smartphones. These customers will not take the time to keep scrolling down a lengthy email marketing newsletter, and will instead hit the delete button.

In order to help your email marketing newsletters stand out in the inboxes of your customers, it is absolutely essential that the content be kept short and to the point. The following are a few tips to help you craft successful email newsletters:

  • Insert Links. One of the best ways to share a lot of information while still keeping your email marketing newsletter short is by including links. If you have a new product or service, or want to share a new blog post, write three or four sentences about the topic in your newsletter, and then insert a link that the customer can click to continue reading on your website. Keep in mind that your website should be visually appealing as well as easily navigable to encourage customers to visit various areas of the site, and return in the future. Working with a company specializing in custom website design in Phoenix can help you to accomplish this.
  • Compile a List. Instead of just sitting down and freely writing an email marketing newsletter from beginning to end, consider enlisting the help of lists and templates. These tools can help you to easily pick out the most interesting, relevant topics that will best resonate with customers, cutting out the information that isn’t necessarily as important.
  • Use multimedia. Your email marketing newsletter should include an appropriate balance of multimedia and text. Using a creative graphic, picture or video to share information with customers is fun, and can make your newsletter more visually appealing. Customers are much more likely to read a newsletter with multimedia than one that is purely text. You can also link images, so the customer has the option of clicking to learn more.

Keeping the above tips in mind will help you to create email marketing newsletters of the appropriate length, increasing opening rates and driving traffic back to your website.

If you are interested in including email marketing in your campaign for mobile marketing or digital marketing in Phoenix, trust in the online marketing experts at Fasturtle. Our team of talented copywriters and designers has over a decade of experience working with businesses like yours to create beautiful email marketing templates and fresh, interesting content that best resonates with customers. To learn more about integrating email marketing into your campaign for digital marketing in Phoenix or another city throughout the country, call Fasturtle at (888) 468-8785 or contact us online.

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