Email marketing in Phoenix and other cities across the nation is an excellent way to reach a widespread audience of customers and potential customers at a low rate. For this reason, many small businesses are including an email marketing component as part of their overall strategy for online and social media marketing.
Email marketing is an extremely powerful tool to include in your marketing repertoire, but it isn’t without its downfalls. One of the major issues with email marketing in Phoenix and other cities is that business emails are easily flagged as spam. When marked as spam, your email marketing efforts are completely wasted as you fail to reach your intended audience.
To avoid this issue, consider working with a Constant Contact provider who works through most of the barriers of email delivery to better reach your customers and potential customers. Additionally, consider implementing the following tips:
- Become a Trusted Sender. Those that sign up on your list for email marketing in Phoenix are interested in your company as well as its products and services and likely want to receive your emails. To ensure that they do, encourage each recipient to add your email address to their trusted sender list.
- Write Content with Spam Filters in Mind. It is very important that you understand the filters that email services provide for their users to avoid ending up flagged as spam. For example, avoid using spam words, such as free or guarantee as well as excessive use of symbols and punctuation to get a message across to your audience. When any of these is included in your subject line or email content, it will immediately send a red flag to the filter, landing your email in the spam box.
- Review Bounce Reports. Bounce reports will inform you of any email addresses that bounce time after time. The reasons for the bounce can be many, including a non-existent email address, a full mailbox or perhaps a block of any email communication from your company. When an email address continues to bounce, it is important that you analyze the reasons, and consider removing them from your email marketing list. This will greatly improve the efficiency of your efforts for online marketing in Phoenix.
- Grant Unsubscribe Requests. When a recipient no longer wishes to receive your email marketing in Phoenix, he or she will submit an unsubscribe request. These requests should be granted immediately, ceasing all email communications from then on. If you fail to unsubscribe these users, they can become easily frustrated with your company and may even mark your emails as spam. Therefore, grant all unsubscribe requests, and turn all of your attention to the recipients that are genuinely interested in receiving communications from your business.
Working with a reputable Constant Contact provider, as well as implementing the above tips, will ensure that your email marketing newsletters and other communications break through any barriers, easily reaching your intended audience.
If you are interested in working with a knowledgeable and reputable Constant Contact provider, look no further than Fasturtle. With over a decade of experience, we have worked with hundreds of small businesses to provide email marketing in Phoenix and other cities throughout the nation as part of a comprehensive online and social media marketing strategy. To learn more about email marketing in Phoenix, call Fasturtle at (888) 468-8785 or contact us online.