Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand, unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re making in promoting their brand. Take note of these major branding mistakes in order to avoid making them in your own business.
Straying from Your Brand’s Core Identity
Expanding you brand is a good idea, but your expansion should never come at the expense of your brand’s core identity. For example, don’t sell leather jackets or bumper stickers with you logo on them if you are a environmental solutions small businesses. Every expansion needs to be aligned with the original principles upon which your company is built. If not, you will come off as phony, or worse, a traitor to your brand’s core values.
Falling Into the Trap of Buzzword Marketing
Buzzword marketing is easy to get sucked into because they often provide a good description of what your business offers. However, it doesn’t mean that it’s a good term to use. Instead, think of original ways to describe what your brand has to offer. That way, people will actually want to listen to what you have to say.
Failing to Adapt to Local Markets
The benefit of appealing to local culture, while avoiding marketing angles that might offend local values and religious beliefs is extremely important. For example, serving pasta dishes on the McDonald’s menu in Italy or offering a KFC rice bucket in Singapore show you care about your ideal markets.
Brand Names That Don’t Translate
Double check with a native speaker before using keyword research tools and selecting a name for your brand is a good strategy to avoid offending customers. Some brands may be translated into offensive terms by your national audience.
Even though the marketing world moves quickly, sometimes the best policy is to think twice before launching your next marketing plan, avoid the pitfalls mentioned above, and work with a reputable professional to properly and effectively expand your brand.
If you are interested in working with a knowledgeable and reputable professional to help expand your brand, look no further than Fasturtle. With over a decade of experience, we have worked with hundreds of small businesses to provide mobile websites, email marketing in Phoenix and other cities throughout the nation. At Fasturtle, we know the importance of businesses having a multi-channel marketing strategy via custom website design in Pheonix, mobile websites and creative approaches to online marketing in Phoenix. We offer customized search engine optimization programs, email marketing in Phoenix and beyond. To learn more about expanding your brand, call Fasturtle at (888) 468-8785 or contact us online to start building your business today!