One industry that has thrived during the COVID-19 pandemic is the construction and home improvement business. Many homeowners have used the radical economic shift to make much-needed repairs and renovations.
Economists have identified a few reasons for the home improvement boom:
- Disposable income: People have not had the opportunity to spend on restaurants, travel, and entertainment due to business shutdowns.
- Government stimulus: Many people have experienced windfalls from government stimulus checks.
- More time at home: Business shutdowns, quarantines, and limits on social gatherings have “trapped” many people in their homes.
This confluence has created a large market for home improvement. Here are three digital marketing services that will help your home improvement business capitalize on the hot market.
Search Engine Optimization (SEO)
SEO improves the odds that your website appears when someone searches for your services. SEO can be difficult because your competitors will fight to rank for the same search terms. To stay ahead of the competition, you can have an Internet marketing agency conduct keyword research to capture your share of the search engine leads.
For example, your competitors might have locked down search terms like “kitchen remodeling” and “kitchen renovation.” But your keyword research might reveal that users also search for “new countertops and cabinets” when renovating their kitchens. You might be able to grab these search terms and gain a foothold on the search engine results page.
Local Search Results
When you search for “landscape services near me,” you receive local search results. These results are very important for your business. Over 90% of searchers will pick businesses on the first page of local search results. This means that a low local search ranking could push business to your competitors.
Improving your local search ranking is fairly easy. These are some of the most effective steps:
- Claim your business profile on Google and other search engines.
- Make sure your business profile is complete and includes your address.
- Optimize your website and business profile for search terms your customers use.
If you’re still struggling with ranking on local search results, you may need to work with an experienced Internet marketing agency. They’ll have the resources and knowledge to help you rank on the keywords you need.
Home improvement customers love content. The right content allows them to see the projects you’ve done in the past, read tips on how to make their home perfect, and get advice on what projects they should pursue. When done right, content marketing can also help your business. It’ll bring more visitors to your site and keep them there, which is a good indication to search engines that your website is an authority in the industry. Try out these forms of content marketing:
- Galleries of your products or projects
- Do-it-yourself tutorials
- Product guide videos
- Free plans and ideas for home improvement projects
The benefits of content marketing are practically endless. Not only can customers see tangible examples of your products and services, but you can capture searches for keywords like “free plans” or “kitchen sink reviews.” Home improvement businesses can thrive in this market and creating your digital presence is key to capturing it. Contact Fasturtle Digital today to learn more about digital marketing for your business.