What is a Semantic Search Engine?

Search engines are growing smarter thanks to changes in how they index sites and allow users to search. Semantic indexing does not just search for words and phrases within a page – it is a type of intelligent searching, which works to understand the intent of each searcher and the context of their search terms. Semantic indexing cuts through spam sites and keyword strings in order to find real content for the people who are searching – your customers and users.

An understanding of semantic indexing will help with your SEO marketing plans. The usual search engine optimization tips may not apply when you are working to get your site noticed by search engines that use semantic indexing.

Search Engine Optimization Tips for Semantic Indexing

Because semantic indexing looks at the overall context of a page and how keywords are used within it, your SEO marketing strategy should reflect this in order to achieve success. Search engine optimization tips for this particular situation include making sure your keywords sound natural and are used logically – this makes it more likely that semantic indexing will pick it up as good content.

SEO marketing for semantic indexing also involves images. Search engine optimization tips include putting your keywords within the description tags of images on your pages so that semantic indexing searches can find additional applicable content, leading searchers to your site.

SEO marketing professionals should be aware that filling articles and blogs with keywords does not work for semantic indexing searches. While this method may have attracted the attention of search engine predecessors, it is not the best strategy for a semantic search engine. These types of searches see that illogical keywords are not good content, so be sure to couch your keywords and phrases within legitimate information that is overall applicable to your site.

Semantic indexing can be a good thing for businesses hoping to drive users to their sites. It cuts out the useless spam keyword pages, drawing customers in to real companies offering real services and products. As long as your SEO marketing is truthful and high quality, you should not run into any problems with semantic search engines. Just keep your writing natural, make sure you offer robust and well-written information, and you should have no problem getting your content into the spotlight.

2017-08-01T11:28:58+00:00 April 2nd, 2015|Blog|