As a business owner in the modern age, it’s critical that you develop an online presence in order to foster organic growth. However, gaining a following online is easier said than done. For those not savvy in SEO, this can prove to be a challenge. SEO, or search engine optimization, is one of the best ways to increase traffic to both your website and your business. Read on to learn more about local SEO and why local searches matter.

What is Local SEO?

Local SEO is essentially the practice of optimizing your business website to increase traffic from your local area. Optimizing your website is a wonderful way to communicate to Google where your business is located. The data and trends for SEO vary from location to location, so it’s going to be different across all industries and demographics.

Increasing the use of your geographical location on your site can increase your local SEO ranking. Local SEO can be optimized through the use of keywords. Hiring a company to discover which keywords are ranking the best in relation to your industry can be incredibly useful to your business model in the long run. When you work with a digital marketing agency to determine the best SEO practices for your specific industry and location, you increase the odds of local consumers finding your products or services.

Why Does Local Search Matter?

Local search is an amazing asset to your business. Not only does optimizing your local SEO help increase your website rankings, but it also heightens the chances of converting a website visitor into a customer. Additionally, local SEO searches allow potential consumers to find reliable and trustworthy businesses near them.

The higher you rank on Google, the sooner you’re going to show up in search results. Google is responsible for 90% of the searches in the United States, according to Engenuius. With so many people using Google daily, it’s important to stay on top of the trending keywords and SEO practices. This can give you an extra layer of credibility, which can never be underestimated in the business world!

If you’ve been looking for a local SEO company that can elevate and transform your business, call our team at Fast Turtle today. We’re here to help you advance your website through our best SEO practices! Contact us to learn more. We can’t wait to hear from you!

Posted February 26, 2023