The demands and criteria for an efficient and effective website are constantly changing. This being said, adapting to these rapid ranking alterations is crucial for maintaining a site that is doing its job. Let’s break down what it means to work with a responsive web design agency to ensure that your company is being given the best chance at generating leads and turning those potential clients into paying customers.

What Is Responsive Web Design?

As the name would suggest, a responsive web design agency is tasked with creating a website that can analyze customer behavior and device environment to produce consistent results. With the abundance of technology that can be used to access a site, your website must be designed to fit any screen size, user preference, and so on. The main reason behind this being a necessity is that a user-friendly web design prevents people from leaving your site before completing a desired action of calling, submitting a form, and more due to technical difficulties.

What Components of a Site Can Be Flexible?

Simply put; for an effective web design, everything must be adaptable. This goes for image size, screen orientation, text size, general layout, and more. Any responsive web design agency knows that the majority of this boils down to the HTML code on each part of your website. Certain inputs in a code will allow you to customize how an element functions under different conditions. Many CMS styles have done what they can to make this process more user and amateur-friendly, but it can still be a tricky landscape to navigate if you’re not sure what to look for.

With all of this information in mind, it makes sense that, according to HubSpot, 53% of web designers have found that a website not being adaptable on all devices is the top reason for a site needing to be redesigned. Additionally, 73.1% of users will get off of a site if it’s not functioning properly on all devices. Don’t let your company fall victim to a non-responsive web design. Give Fasturtle a call today to get started working with our expert team of professionals! We look forward to bringing your website to life on any and all devices!

Posted 12/18/23