Throughout recent years, the rise of “spam email” has never been higher. From downright scams to bombardments of the same bland content, customers and client bases are receiving tons and tons of awful emails every single day. When your business sends out emails, they need to shine. So, how do you make your marketing emails stand out from the rest?

Although it can be daunting to try and take on the email marketing sphere, an email marketing agency can help you create an aesthetically-pleasing email rotation that produces results. Email is one of the fastest ways to get your product news and content directly to your customers. In this informative article, we’ll take a look at some of the most vital elements of a solid marketing email that won’t have your target audience clicking “mark as spam.”

1. A Subject Line That Draws You In

When it comes to making the subject line for your email, a dependable digital marketing agency will look to keep it short, simple, eye-catching, and to the point. Approximately 82% of marketers send emails with no more than 60 characters in the subject line, according to Backlinko. If you’re selling a fun, creative product, look to keep your language light and entertaining. Whatever you do, don’t let that subject line run off of the screen with too many characters!

2. Stunning, Inviting Graphics

Once you get a click into your email, it’s important to keep those eyes there. Use your branding colors, photos, and animations to create an inviting and visually interesting piece of marketing material. Look to avoid any colors that may translate poorly onto different screens, and keep any animations subtle and not jarring for the reader.

3. Legible, Interesting Content

This point may seem obvious, but it is crucial nonetheless. One of the most important things to consider in your email marketing is that it is readable for all users, including mobile and desktop audiences. Stay away from intricate or illegible fonts. An agency that offers email marketing services will be able to assist you in writing consistent, quality content for your viewer base.

4. Deals and Offers

Finally, reward your customers for reading your email! Include special offers and upcoming sales towards the bottom of your email. This will encourage viewers to keep up with your business emails and keep them out of the spam folder.

Are you looking to invest in a brand-new email marketing campaign? Turn to the experts! Contact the team at Fasturtle today for stunning website design, email marketing, SEO services, and more.