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SEO (Search Engine Optimization) can have a profound impact on your company, specifically impacting: 1: Visibility The primary goal of SEO is to improve the visibility of your website on search engines like Google, Bing, and Yahoo. If your website ranks higher in search engine results pages (SERPs), it is [...]

Small businesses should consider hiring a website and digital marketing firm for several reasons, including: 1. Expertise A website and digital marketing firm specializes in building and promoting websites, and they have the expertise to help your small business create a professional and effective online presence. 2. Time-saving By outsourcing [...]

2021 has been anything but predictable but one thing is for certain, digital is the way. When it comes to businesses, it’s a must to build an impressive online presence to attract more customers and connect with more people. Fasturtle dedicates themselves to helping their clients make waves in [...]

As we mentioned last week, digital marketing is always changing and the strategy you had in place two years ago may not work for you today. How do you know when it’s time to change your marketing strategy? You should regularly review the results of your campaigns, tracking specific metrics [...]

Like many industries, the world of digital marketing is always changing. Advertising that worked two years ago may not provide the same results today. So what’s changed? What can you do differently? Make it personal! Learn about your target audience and speak to them not at them. Add personalization to [...]

Advertising on Facebook and Instagram is a great way to reach new customers. For one thing, you can place your ads in front of someone who may not be searching for your products or services but is likely to convert. These platforms are also very visual, allowing businesses to get [...]

It’s no secret that content marketing, such as a blog, can drive a lot of traffic to your website. However, in order to get the most out of your content marketing efforts you need to post high quality blogs that your audience will want to read. So what makes a [...]

Social media is widely used by businesses to build brand awareness. The stories feature is often overlooked by businesses but can be a great way to further engage with and learn about your customers. Because the content is only viewable for 24 hours you can post about new products, flash [...]

Why Should You Use Conversational Marketing? Conversational marketing is customer-centric! It helps you build relationships with your customers. Chatbots and messaging apps show that you prioritize customer service by answering consumer questions and helping them gather the information needed to decide whether or not to convert.     Benefits of [...]

Including videos on your website makes it 50 times more likely to show up in organic search results compared to text only websites. What makes video so superior in the content world? It's personal! People can see someone talking, hear the tone of their voice and get a look at [...]