Government Looking To Tax Your Email?
Taxing Your Email? Be careful before you hit "SEND" soon enough if one official in California has it his way, every ...read more
Why are people unsubscribing from your Emails?
Email marketing in Phoenix is one of the most effective marketing methods businesses can employ. It’s a great way to engage with customers on a regular basis and generally earns businesses a greater return on investment. One of the largest complaints that businesses have about email marketing in Phoenix, however, is that customers sign up [...]
Should I Use the Word ‘Free’ in my Email Marketing?
Email marketing is a great tool to use to directly communicate with customers. They have establishing an interest in your company and products or services and signed up for your email list, establishing the expectation of a long term relationship. Your goal is to provide these customers with information that will resonate and grab their [...]
How to Write an Effective Email Marketing Subject Line
A number of factors including sender name, subject line and even time of day can determine whether emails sent as part of an email marketing campaign get opened. In an attempt to increase open rates, researchers have discovered several elements that can help increase email open rates. One of the most important factors for a [...]
The Five Most Dangerous Email Marketing Myths
Eric dispels the five dangerous myths about a powerful permission marketing technique, email marketing.