One of the recurring challenges for a small local business is keeping up with customer inquiries after hours, since these are tasks that still require human interaction. However, missed calls and unanswered forms easily mean lost opportunities, particularly when potential customers are ready to buy or book right away. That’s where chatbots come in. [...]

Artificial Intelligence (AI) is the buzzword in digital marketing nowadays. With upcoming tools that promise instant blogs, ad copy, and even automated campaigns, it sounds like a game-changer for any industry and local business. It's more marketing for less effort, right? The truth is... It's a lot more nuanced. While AI is an amazing [...]

Today’s world of SEO, social ads, and AI-driven search is ever-changing (and easily overwhelming)... making it easy for small businesses to overlook the basics. Yet one foundational tactic continues to make a big impact on local visibility: consistent local directory listings. From Google Business Profile to Yelp, Bing, and niche industry directories, making sure [...]

If you’re a service-based business owner, whether you run a cleaning company, plumbing service, landscaping business, or another local service, you know how important word-of-mouth is. Testimonials are great for showing that people like your work. But when it comes to convincing new customers to choose you over a competitor, case studies take it [...]

If your local business still relies on word-of-mouth and seasonal foot traffic, 2025 will be a wake-up call. The digital landscape has shifted for some time, and with it, customer expectations. Working with a digital marketing agency like Fasturtle can help you adapt quickly, combining SEO, PPC, reviews, and content into a focused strategy [...]

Running digital advertising campaigns without geographic precision is like casting a wide net in the wrong lake. For local business owners, getting in front of nearby customers is essential, and Meta Ads (Facebook and Instagram) provide powerful tools to do exactly that. Whether you own a dental practice, closet, or landscaping service, Meta Ads [...]

Digital advertising is supposed to drive results... more clicks, more leads, more sales. But for many small businesses, that budget seems to vanish in thin air, long before actually delivering much in return. If you’ve ever felt frustrated watching your dollars drain away, you’re not alone. Digital advertising can and does absolutely work, but only [...]

As a small business, you probably wonder whether to invest in a landing page or a full website. There's no wrong answer: it depends on your goals, budget, and how fast you want to get leads. Deciding between a landing page and a website is one of the first steps for any successful online marketing [...]

If your website traffic isn’t turning into leads or sales, chances are your site is making one (or more) mistakes. When it comes to digital marketing, your website isn’t just a virtual storefront; it’s the engine that drives conversions. Businesses looking to get serious ROI from digital efforts need to ensure their website is fully [...]