Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
Content marketing is a vital part of your overarching digital marketing strategy. You need high-quality content to optimize your website for SEO, to market on social media, and to satisfy online users that come to your site with questions. But how can you take your content to the next level to really get the most [...]
Most small businesses would say they are trying to make efforts to increase their sales. In order to complete with bigger and more recognizable businesses, small business owners are utilizing local online marketing efforts. Here are 4 ways local online marketing boosts sales and conversions for your small business. Improve Your SEO Campaigns for local [...]
Just having a website isn't enough, not if you want your organization to succeed in today’s business environment. Here are the best tips to help you improve your local online marketing efforts. Know the Different Search Engines Google, Yahoo, and Bing: these are the three biggest search engines in the world. If you want to [...]
Fasturtle's Brett Levreau joined us on Money Radio to discuss local SEO ranking factors. The goal of optimizing for local search is simple: get your business at the top of SERPs when people nearby search for you, or for products and services you offer. You've likely searched for businesses near you, and found results in [...]
Verifying your business’ Google My Business (GMB) account has always been a vital step in helping your business be found in the giant search engine used 40,000 times every second. With over 3.5 billion searches a day, marketing teams sees Google as one of the most competitive and critical places for your business to have [...]
Happy Independence Day weekend, America! Today on Money Radio, we talked about a couple of new tricks up Google's sleeve: one revealed, one still hidden. Google Posts for Google My Business (GMB) is now live, while Google Advr undergoes development in the company's experimental Area 120. What is Google Posts? You should have a verified [...]
Local SEO refers to optimizing your business’s online presence so that users doing proximity searches find your listing at the top of search engine results pages (SERPs). According to WordStream, 72% of consumers visit a store within five miles after doing a local search. Google “near me” searches doubled in 2016, and 40% of consumers [...]
Today on Money Radio, Fasturtle digital pros Eric Olsen and Graham Ware explained why businesses need local SEO. In case you missed it, take a look at these stats: 72% of consumers visit a store within five miles after doing a local search. Almost 40% of people do all their searches on a smartphone in [...]
If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]
