Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
Fasturtle's CEO Eric Olsen and Creative Director Amanda Sett were featured on Valley Business Radio X! Listen to their insight on the art and science behind digital marketing, SEO, and social media. LISTEN HERE
95% of all search traffic goes into the first page of search results. To illustrate, try to recall the last time you went to the second page when you were searching for something. It rarely ever happens. Unless you’re really desperate, there’s no way you’d go as far. This only strengthens SEO’s hold over our [...]
Using keywords to optimize your content for search engine use may sound simple, but it actually takes expertise and effort. Most business owners have plenty of the latter to spare but might struggle with the former. Thankfully, working with an SEO firm can help you find the right keywords and build your strategy around them. [...]
When Google was asked whether or not social media is part of their algorithm, they made it clear it isn’t. But does that mean social media shouldn’t be included in your SEO campaign? If you ask SEO firms in Phoenix, they’d say no. It’s been found out that despite the absence of a direct correlation, [...]
Deciding on an approach for marketing your brand can feel like a major decision. After all, this is how you’re going to promote all of your hard work! Your choice needs to be the right one to ensure that your work gets in front of the biggest and best possible audience. So, which is the [...]
If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]
Traffic matters when you run an e-commerce site. That's why leveraging search engine optimization should be at the top of your list. If you still use old-think marketing to promote your products/services, then that’s going to spell doom for your business. Here’s why you’ll want to start using search engine optimization for your site. Improves [...]
Most small businesses would say they are trying to make efforts to increase their sales. In order to complete with bigger and more recognizable businesses, small business owners are utilizing local online marketing efforts. Here are 4 ways local online marketing boosts sales and conversions for your small business. Improve Your SEO Campaigns for local [...]
Recently, Google introduced open-source systems designed to create a streamlined experience for mobile users. These systems – Accelerated Mobile Pages – were created to easily help businesses create mobile pages that load quickly and smoothly. However, some companies doubt the usefulness of this new feature – or aren’t sure how it plays into small business [...]
