No matter what kind of business you run, a blog can be an asset. While a small business blog may not be the most fascinating reading, it will help you from an SEO standpoint. The best small business blog is the way that you communicate your business’ brand and personality to the world, at the same time as you demonstrate expertise and entice search engines to include you at the top of relevant search results. A home business blog is almost a requirement for success these days, and here are the reasons why.
A Readable Small Business Blog
Imagine you’re searching online for a plumber. You probably don’t want to read a small business blog about plumbing. However, if your search brings you to a page about a local plumber and you don’t know anything about them, where will you go on the site to learn more about them? You’ll page quickly through services, look for their location and phone number, and perhaps browse the ‘About’ page. And then you’ll see what they think it’s worth writing about on their blog about plumbing.
The best small business blogs are not just about the topic at hand. Hopefully, you’ll find a few posts on plumbing fixes you can do yourself. But you’ll also find posts on local events, seasonal concerns, and other things that clearly matter to the business owner. That kind of small business blog is not just an SEO tool, it’s also a way for readers to get to know who is behind the business they’ve found.
Branding with a Home Business Blog
If you work from home, your home business is going to need additional branding work. Word of mouth can only get you so far without a storefront or regular interactions with other business owners. A home business blog is critical for creating and maintaining a brand. You want people to get a feel for your personality and you want them to like you. Your home business blog is the only casual, conversational connection you’ll have to potential customers and clients. When they stumble on your home business blog, they shouldn’t just read dry basics stuffed full of keywords. They should learn about what is important to you.
Blogging may sound like something you don’t want to do as a part of your business, but as you can imagine, the best small business blogs are a huge benefit to the businesses that maintain them. Consider adding a home business blog, even if you only post once or twice a month.