Trying to run a business and handle digital marketing, including email marketing, web design, etc. is overwhelming. SEO is a huge part of the services a digital marketing agency offers. There are a few SEO mistakes that these companies should avoid.

Using the Wrong Keyword

Keywords are very important when it comes to SEO. The more you use certain keywords, the higher you will rank in Google searches. Google won’t recognize an incorrect keyword when you upload your content. You should always have your top keyword in the content at least 3-5 times on a page, depending on the length of the article. You shouldn’t overuse it either, because this can negatively impact how your website will rank in Google searches.

Not Including Internal and External Links

Linking keywords throughout your article is important during the publishing process. Your digital marketing agency will link relevant content from both your site and an external company’s site. It is important to only link relevant and similar articles because it’s useless to link something that the customer isn’t looking for. This makes your business look unreliable to Google, and your rankings will drop.

Not Using Longer Keywords

Longer, more specific keywords can help more consumers find your business. When it comes to keyword usage, the longer and more specific the keyword, the better. Even if that long keyword isn’t often searched, when it is, you can be sure that your article that includes this is close to the top.

Plagiarizing Content

Plagiarizing anything isn’t okay. When it comes to posting on your website, posting the same content as a competitor will negatively impact SEO tactics. Google actually checks to see if your content is original. If it’s not, it’s considered spam. This will hinder your site’s growth and SEO if you don’t write original content. Writing content, planning email marketing, and anything else in digital marketing can be inspired by others, but you should never plagiarize anybody’s content to try and boost your own.

You might think that someone else’s content can help you boost your ROI, but it doesn’t work that way. When it comes to other forms of digital marketing like email marketing, creating your own original content increases your ROI by 4,200%. Original content always helps increase your traffic over plagiarized content.

Not Adding a Meta Description

When you are publishing your content, make sure that you are filling out everything that can give you better SEO. A meta description is what people see when they are searching through sites on Google’s search page. The meta description gives them a sneak peek into what they’re clicking. This can make or break their decision to open your latest article. It is important that you include your main keyword in the meta description, so the potential consumer can see what you are really writing about.

These are a few SEO mistakes that your digital marketing agency will avoid. Using SEO to its full advantage will help your business grow faster and rank higher. Call us today to learn about how our digital marketing professionals will bring your business results.