Tips for Developing a Social Media Strategy

Social media is constantly evolving, and tracking trends to adapt to your business is no easy feat. If you are struggling to find a social media marketing strategy that is fresh and fits your needs, consider these easy-to-implement digital marketing tips:

1. Audit Social Media Activity

Analyze what works and what doesn’t by reviewing posts during the past three, six or 12 months.  Determine which got the most traffic, shares, and overall engagement- adjust your new social media marketing strategy appropriately. Some tools that help:

  • Google Analytics
  • AgoraPulse Facebook Page Barometer
  • Tailwind’s Pinterest Tools
  • Iconosquare Instagram Statistics

2.  Increase Your Reach

Setting yourself apart from the hordes of other brands on social networks is challenging but necessary. Even if you have a strong following, there is no guarantee your messages are seen. The key is to post more content in more places, more often. When combined with best practices (quality content + strategic approach to channels = fan base), this so-called “shotgun” method of distributing content increases your likelihood of getting through.

3. Investigate the Competition

Find what works for your competitors, then use the information to enhance your social media marketing strategy. To gain the most insight, look at their rankings, keyword prioritization, and search engine presence, then analyze their traffic sources (direct, organic, or otherwise), review their content marketing, and look at how and where they are advertising.

4. Crowd Pleasing

The right audience strategy will inspire your fans to engage and share your content. Know who they are, what they believe in, and what they have in common. Determine how to attract more followers by going beyond a basic content strategy to find the overlap between why you think your brand matters and why customers think your brand matters.

5. Improve Mobile Content

Mobile devices are being used more than ever to consume content, so be sure to include mobile analysis as part of your social digital marketing strategy. Mobile is much different from desktop and bears unique considerations:

  • Header images are important- make yours big and impactful
  • On Twitter, keep track of tweets and retweets, and focus on visual content
  • With Facebook, share images, links and pin posts with updates
  • LinkedIn’s mobile content is more structured, and requires a strong bio and crisp content to grab people’s attention

If you need help implementing any of these social media marketing tips, call Fasturtle today. We are a leading social media firm in Scottsdale with the experience and expertise to help you create fresh custom website design and targeted digital marketing strategies. Call (888) 468-8785 or Contact Us Online to get started!

2017-08-08T14:34:40+00:00 September 9th, 2014|Blog|