Many businesses experience unusually high periods of traffic and conversions during the fourth quarter, and sometimes even into the first, due to spikes in sales over the holiday season. While this is a thrilling time as a business owner, it is important that you always remember the lulls that are likely to occur once holiday traffic has died down. To ensure that your business doesn’t fall flat during other quarters of the year, it is beneficial to work with a local SEO company to develop a small business marketing plan for the entire calendar year.
As a business owner, one of the most important tasks your small business marketing plan should address is how you will go about developing lifetime customers. Lifetime customers are a huge component to the success of a business as they spend money with you not just over the holidays, but numerous times throughout the year. These loyal customers may buy again for themselves or perhaps purchase gifts for others. They are also beneficial in that they spread positive word of mouth about your business and its products or services, recommending you to friends and family members that may see value in what you have to offer.
So, how do you go about developing lifetime customers? The following tips will help you to create a small business marketing plan that can turn one-time customers into repeat buyers:
- Email Marketing. Work with a local SEO company to develop an email marketing program that specifically targets those shoppers that did business with you over the holidays. It is highly likely that the purchaser gave your product or service as a gift, meaning they didn’t get to experience it for themselves. Offering these individuals some sort of special deal may encourage them to purchase again.
- Remarketing. While you likely had a heavy period of small business marketing over the holidays, it is important that you remain relatively visible throughout the rest of the year, so people always have your business in mind. One way to do this is to include remarketing in your small business marketing plan. Remarketing allows businesses to show ads to individuals across the web that have previously visited their websites. To best reach customers, and develop repeat buyers, it is recommended that you work with a local SEO company that can help you to create a dynamic remarketing plan.
- Social Media. When a customer purchases a product or service from your business, ask them to connect with you on your social media sites, such as Facebook and Twitter. Working with a marketing writer from a local SEO company to develop relevant, interesting content for your social media posts is essential to keeping customers engaged. You may also want to consider working with a company specializing in custom website design in Scottsdale to create an appealing, user friendly site that includes highly visible social media buttons.
Implementing the above tips will give you a much better chance at converting one-time customers to loyal, lifelong customers.
If you are interested in creating a small business marketing plan to create higher levels of traffic and conversions, the online marketing experts at Fasturtle can be of service. Our local SEO company specializes in Scottsdale search engine optimization, copywriting, email marketing and social media. In addition to these marketing services, we also have a team of talented designers that can work with you to create gorgeous custom website designs in Scottsdale or wherever your business may be located. To learn more about how we can help with your small business marketing efforts, call Fasturtle at (888) 468-8785 or contact us online.