A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]
Working a 9-5 job often makes your ecommerce business dreams seem like more of a fantasy each day. You may be struggling between the two, but ask yourself: why not both? Baby Steps The first step you’ll have to take to see any growth for your business is making time. This means saying goodbye to [...]
Search Engine Optimization, or SEO, is the process of increasing your business’s placements within search engine results. As your business moves higher up within the list, more and more web traffic will be directed to your site. On-Site and Off-Site SEO can be broken down into two categories: on-site and off-site. On-site SEO involves modifying [...]
When selling any type of good or service, one of the biggest struggles is naming your price. The following research from different psychological studies proves that simple strategies have big effects on sales and profit. The Decoy Effect A study done by Professor Dan Ariely at MIT found that consumer preference between two options changes [...]
Calculated Tips to Help Generate Traffic on Pinterest Pinterest is a growing social media platform that feeds people’s compulsive desire to organize and hoard. On platforms such as Facebook and Instagram, web traffic peaks just a few minutes after posting. On Pinterest, web traffic peaks after 3.5 months! This means sales can be generated a [...]
This Thanksgiving, we at Fasturtle hope you feast on conversions lovingly prepared by strategic optimization. Our latest Money Radio episode focused on how to optimize for voice search, a growing, soon to be dominant segment of search engine queries. User Friendly Content for Voice Search A common error by those new to the field of [...]
From Home Depot and Target to major breaches like Equifax, in which 143 million customers of the credit reporting service had their personal and financial information stolen, hackers continually develop methods to gain access to websites and, more importantly, user information through various technology & devices. According to the 2016 IRTC Report: Businesses were the [...]
When creating Facebook Ads, knowing what options are available on the platform may be the most difficult part to master. Fasturtle's Social Media Paid Managers know the ins and outs of targeting on the platform. If this Epic Infographic makes your head spin, let us manage your Social Paid Spend for you [...]
Why do we need mobile-friendly responsive websites? Consumer trends point to more than half of search queries coming from mobile devices, and that number is growing. Poor user experience on a mobile device leads to consumers giving up and visiting competitors' websites instead. Google, in their quest to deliver user-friendly search results, penalizes websites that aren't [...]
If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]
