On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]
Verifying your business’ Google My Business (GMB) account has always been a vital step in helping your business be found in the giant search engine used 40,000 times every second. With over 3.5 billion searches a day, marketing teams sees Google as one of the most competitive and critical places for your business to have [...]
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]
Happy Independence Day weekend, America! Today on Money Radio, we talked about a couple of new tricks up Google's sleeve: one revealed, one still hidden. Google Posts for Google My Business (GMB) is now live, while Google Advr undergoes development in the company's experimental Area 120. What is Google Posts? You should have a verified [...]
Local SEO refers to optimizing your business’s online presence so that users doing proximity searches find your listing at the top of search engine results pages (SERPs). According to WordStream, 72% of consumers visit a store within five miles after doing a local search. Google “near me” searches doubled in 2016, and 40% of consumers [...]
Today on Money Radio, Fasturtle’s digital pros analyze this week’s corporate kerfuffles. First, Uber made headlines again for reasons most businesses don’t want to make headlines. Then, a great disturbance in the Force as millions of voices suddenly cried out about the new relationship between Amazon and kale. What does it mean? Uber as a [...]
If you use email, you probably receive a huge volume of e-newsletters. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. There are so many unopened e-newsletters sitting in people’s inboxes waiting for somebody to pay them a moment of attention, it’s surprising Pixar [...]
Today’s Money Radio digital pro-palooza features pay-per-click ads. Eric and Graham took a break from telling you what to do in order to tell you what not to do. Hey, it’s for your own good. Grab your spoonful of sugar and read on, because we’re Mary Poppins, y’all. PPC Ads Dominate Online Conversions We like [...]
Today on Money Radio, Fasturtle digital pros Eric Olsen and Graham Ware explained why businesses need local SEO. In case you missed it, take a look at these stats: 72% of consumers visit a store within five miles after doing a local search. Almost 40% of people do all their searches on a smartphone in [...]
Today, Fasturtle’s Digital Pros Eric Olsen and Graham Ware caught us up with the most current trends in generating ROI from SEO and content convergence. We also talked about the FCC’s move to repeal net neutrality rules and what that could mean for digital marketing strategy. Internet Service Providers Comment On FCC Website Using Fake Accounts [...]
