Eric Olsen, CEO of Fasturtle Digital, was named one of the Sun Devil 100 Class of 2017. Sun Devil 100 celebrates the achievements of Arizona State alumni who own or lead businesses across the globe. Spanning industries and locations, ASU has an incredible history of entrepreneurship and leadership from its students and alumni. This special [...]
As of January 2017, according to statisticbrain there was an estimated 898 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating, especially given how many changes are occurring in the digital space as Google looks at Voice Search, AI, Machine Learning and [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
Any business owner worth their salt will tell you how important it is to foster a positive reputation among local consumers. A poor reputation will hurt your ability to attract new customers around your location and could cause you to lose your existing customers - especially in this day and age, where word of mouth [...]
If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]
Ranking for local SEO is an essential step to ensuring your small to mid-sized business succeeds. One of the best ways to boost your local SEO ranking is by submitting your NAP (name, address and phone number) to various local directories. However, it's absolutely essential that your NAP is accurate or it could end up [...]
As a local business, one of the key components of your SEO (search engine optimization) strategy needs to be local SEO. Local SEO involves a number of things, including: Using local keywords; for example, "computer repair service in Phoenix, AZ." Submitting your NAP (name, address and phone number) to local directories such as Yelp, Angie's [...]
Content marketing is an essential component to your online marketing efforts. However, not all businesses use content in the right way - many assume that it's sole purpose is to boost SEO and to increase web traffic. But one of your goals should be to capture the leads that visit your blog, which is why you [...]
As you most likely know, content marketing is an essential part of online marketing as a whole. However, when creating content, you need to understand that it’s not just a way to improve your search engine rankings in order to bring in traffic. Content is necessary to help nurture your leads as well as to [...]
Online marketing can be a very tricky course to navigate. If you've done any research on it at all, then you've probably noticed that there's a fairly large number of self-proclaimed "marketing gurus" all over the web - and they all harp on how essential one marketing strategy or another is to your campaign. In [...]
