Social media has become one of today's best marketing strategies. Yet, many businesses don't use it or use it poorly. How do you integrate social media into your marketing strategy? Some of the advantages of using social media include: • Discovery of new audiences. Social media will open up a whole new world of potential [...]
You understand the importance of SEO and want to expand your company's online presence and improve your search engine rankings. When you go looking for a search engine optimization services in your locale, you're amazed at the results you get. There are literally hundreds to choose from. So, which Scottsdale SEO firm is the right [...]
If you are working on developing your web presence you have probably heard of SEO, but do you fully understand what it is and how to use search engine optimization techniques to make your site the best it can be? SEO marketing is a key part of any company’s online strategy, so it is important [...]
What is organic SEO and what role does it play in developing your web presence with SEO marketing? Read on for information about this strategy along with search engine optimization tips built just for organic SEO. Organic SEO is search engine optimization that is not shady or underhanded. In other words, it is a good [...]
Search engines are growing smarter thanks to changes in how they index sites and allow users to search. Semantic indexing does not just search for words and phrases within a page – it is a type of intelligent searching, which works to understand the intent of each searcher and the context of their search terms. [...]
Google is so popular it has become a verb rather than a noun — people now ‘Google’ local business rather than searching for them! Because of its popularity, Google is great for businesses, but in order for it to work for you, you need to be found and ranked highly. Being ranked by Google means [...]
Blogging is an important way for businesses to get their information out onto the internet in a way that captivates their customer base without being boring. While customers might not want to read a basic web page filled with information about a business, a blog offers a novel and exciting way for clients and companies [...]
Starting your own internet based business has it benefits and costs. On the one hand you have full control and the start-up costs are particularly low. But on the other hand you are often isolated and the amount of learning you have to do can feel overwhelming. The real gold is the incredible skills you’ll [...]
Trust in the marketplace is gradually moving from large, well established brands to newer companies with innovative products and services. Consumers now trust in friends and family members as well as the general public to tell them whether or not a product or service is good, and no longer care as highly about the opinions [...]
While many small businesses optimize their websites for search engine optimization, a significant percent fail to optimize for image search. In order to draw more traffic back to your website, it is important that you optimize your images, and size them properly to improve both load times and page speed. The following is a list [...]
