It’s crucial that every business maintain a presence on social media. Why? There are many benefits of posting relevant and engaging content on your business’s social media feeds. It improves your SEO, increases traffic to your website, allows you to reach new prospects, inhales brand credibility, builds customer loyalty, and keeps your brand top of mind. Just to name a few!

Follower Engagement is Key

Posting sales-directed content is great, but it’s also important to post educational or helpful information on your social pages. Posting tips, tricks and other helpful information adds value and draws the attention of your followers. It also helps to position your brand as a knowledgeable source of information in your industry. You can also try adding questions to your posts or encouraging followers to leave feedback on how they used or benefited from your tips.