It’s highly unlikely that a consumer will convert after just one interaction with your business. Statistically, it takes between 14 and 21 interactions, or touches, for a consumer to convert. During that time, consumers are gathering valuable information about your business like customer reviews and satisfaction, your overall reputation, certifications or awards you’ve received, your responsiveness and customer service, and more.
Implement an Email Drip Campaign
A great way to keep your business top of mind and minimize the workload on your sales staff is to implement an email drip campaign. An email drip campaign gives you the opportunity to highlight what makes your business unique while keeping in contact with potential customers. Be sure to include lots of CTAs in your drip campaign and help consumers learn more about your business.
Let’s grow your business with a comprehensive marketing campaign that includes email marketing to keep your leads and loyal customers engaged.