As a business owner, you know you need to maintain a presence on social media for brand awareness, building customer loyalty, increasing website traffic, and keeping your brand top of mind. You also know including hashtags in your posts helps to increase your brand awareness and followers.


But what hashtags should you include in social media posts for your business? Include a creative hashtag that’s unique to your business along with some more generic hashtags. Your business-specific hashtag helps with brand awareness and can be used by your customers when posting about your products and services.


Including generic hashtags in your posts helps your content appear in related search results. You can also do some research to find hashtags with a high search volume that will help increase the visibility of your posts and your brand. Don’t be afraid to get creative and have fun!