Digital marketing isn’t just important for your business, it’s a MUST! Smartphones, quick and easy shipping methods, and the COVID-19 pandemic have changed the way customers shop. 69% of Americans have made at least one online purchase. If your business is not partaking in digital marketing, you are missing out!
Why Pay-Per-Click (PPC) is Essential for your Business
PPC, or pay-per-click, advertising will get your business in front of potential customers actively searching for your products or services. If you have yet to land on the first page of search results, PPC campaigns will ensure customers find your business when they need it.
Why Search Engine Optimization (SEO) is Essential for your Business
Search engine optimization, or SEO, will ensure your business is visible to those searchers that have ads turned off or simply choose to overlook the paid advertising results at the top of the page.
The best practice is to include both SEO and PPC in your digital marketing strategy. Doing so ensures you reach all potential customers when they are actively looking for your services. Check out our holistic marketing programs and see how we can help you reach more customers. https://www.fasturtle.com/marketing-programs/