Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you scrap the site and engage in a new digital marketing campaign? Or can SEO’s in Scottsdale help save your existing site? First, the bad news: [...]
For SEO’s in Scottsdale, the hardest part of any digital marketing campaign is prioritization. SEO’s today do a little bit of everything— from building links and garnering traffic to mastering algorithm updates and determining keywords, there is a lot to keep organized (not to mention juggling clients). It is a daily reality, and it is [...]
Instagram— that cute little rainbow camera app— has grown into a social network powerhouse in just a few short years. With hundreds of millions of users and billions of photos shared, it is a highly beneficial (not to mention fun!) social media marketing tool. Here’s how you can get in on it. What It Is [...]
Over 80 percent of businesses using SEO in Scottsdale and around the country spend thousands of dollars on it every month, and yet there is still no standard definition for Link Building. So what is it exactly? And how can you properly use it to your advantage? Simply put, link building is the acquisition of [...]
Feeling intimidated by all the social networks out there today? Don’t be. At their root, they are all the same: they help people connect like never before. When used correctly, they enhance your company’s visibility to existing and potential customers. To unlock the full potential of a social media marketing campaign, you must first understand [...]
In recent years, there has been an explosion of smartphones in the marketplace. The technology is now widely available in all corners of the world at affordable prices, creating a network of over a billion users. These users perform multiple mobile searches every second of every day, making this a great opportunity for marketers. Of [...]
Search engine optimization is an essential component of every successful online marketing campaign as optimization helps tremendously in increasing SEO keyword rankings and traffic. While it is important to have a strong singular strategy for search engine optimization, it is also recommended that you integrate this strategy with your other digital marketing strategies in order [...]
No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While traditionally the two departments have [...]
Trust in the marketplace is gradually moving from large, well established brands to newer companies with innovative products and services. Consumers now trust in friends and family members as well as the general public to tell them whether or not a product or service is good, and no longer care as highly about the opinions [...]
While many small businesses optimize their websites for search engine optimization, a significant percent fail to optimize for image search. In order to draw more traffic back to your website, it is important that you optimize your images, and size them properly to improve both load times and page speed. The following is a list [...]
