Did you know the eighth most popular reason people use social media is to research new products to buy? Many of those users also purchase products on social media. Social media advertising is also less expensive than advertising on Google.
But…Is social media targeting as effective as Google?
YES! Advertisers on social media can target users based on interests and demographics that fits their target audience. One of the best, most effective ways to target on social media is by creating a lookalike audience.
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