A strong content marketing strategy is essential to the success of an online marketing campaign. When you create the right content online, you reap great rewards, including increased exposure and targeted traffic as well as the creation of a fiercely loyal customer base. Additionally, content marketing generates more leads per dollar on average than traditional [...]
Last year’s Black Friday and Cyber Monday sales topped $65 million and $1 billion dollars, respectively-- and this skyrocketing trend isn’t poised to stop in 2013. These immensely lucrative shopping days have become profoundly important for online retailers, but with recent SEO changes such as Google Hummingbird now in the mix, this year presents interesting [...]
In recent months, YouTube has vastly improved the collection and reporting of analytics. This is a big deal for businesses as they are now offered a more in depth look into how the video marketing tool is working in regards to meeting campaign goals. With this data at their fingertips, businesses gain a better understanding [...]
When setting up an email marketing program, it is important to remember that billions of promotional emails are sent out each day, meaning your customers are regularly bombarded with marketing messages from a variety of businesses. With an inbox full of messages, it is easy to see how customers can become overwhelmed, leading to a [...]
In the United States, there are more than 140 million smartphone users, and this number will only continue to grow in coming years. As such, the interest in mobile app development in Scottsdale and other cities throughout the nation has increased tremendously among those in the small business community. Business owners are beginning to realize [...]
Businesses of any size can interact and form strong connections with customers and potential customers on Twitter. Twitter is an excellent tool to include in your campaign for social media marketing as it allows you to instantly share information, interact and form strong connections with new customers. Although it only allows you to share 140 [...]
A number of factors must be taken into consideration before expanding a small business When a business has been doing extremely well, many owners will consider expanding to a second location to further their success. During this process, a number of factors must be taken into consideration, such as the proximity of the new store [...]
Many businesses make the mistake of working with an inexperienced local SEO company in Arizona that goes about online marketing in the wrong way. Often, these companies treat each facet of online marketing as completely separate entities. A more reputable, experienced local SEO company in Arizona, however, understands that various online marketing components should be [...]
When creating content for your website, mobile website and social media pages, it is essential that you thoroughly understand who your customers are and what it is they are looking for at each stage of the buying cycle. One of the largest mistakes businesses make is focusing content solely on one stage of the cycle, [...]
Working with a local SEO company to start and maintain a blog will help greatly in improving your SEO as blogs are highly beneficial marketing tools that often lead to higher rankings on search engine results pages, increasing exposure and targeted traffic. In addition to these benefits, blogs also help businesses in building a very [...]
