• March 27, 2014|Articles|

    How Small Businesses Can Make the Most of Pinterest

    Time magazine listed Pinterest among its 50 Best Websites of 2011 and TechCrunch named the company the best new startup of 2011. It’s no surprise that businesses are jumping on the social media platform to increase their visibility and profits. Pinterest's popularity has suddenly exploded since 2011 by offering a new [...]

  • March 25, 2014|Articles|

    Top Mistakes to Avoid when Expanding Your Brand

    Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand, unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re [...]

  • March 13, 2014|Articles|

    5 Digital Marketing Mistakes to Avoid

    In the age of digital marketing it is common for business owners to feel overwhelmed. An easy way to offset this insecurity is to take advice from a well-meaning friend or colleague, unfortunately this reliance on information sharing can lead to mistakes and misinformation. Below are the 5 most common [...]

  • March 11, 2014|Articles|

    The Top 5 Frequently Asked SEO Questions

    Have questions about SEO? You’re not alone. As the search engine marketing experts in Scottsdale, we at Fasturtle have compiled a quick rundown reference for the 5 most frequently asked SEO questions we hear: 1. We have the same content on two different URLs – Do search engines realize it’s [...]

  • February 28, 2014|Articles|

    Optimizing for Local Search

    In recent years, there has been an explosion of smartphones in the marketplace. The technology is now widely available in all corners of the world at affordable prices, creating a network of over a billion users. These users perform multiple mobile searches every second of every day, making this a [...]

  • February 26, 2014|Email Marketing|

    Tips to Increase Your Email Deliverability Rates

    Email marketing in Phoenix and other cities across the nation is an excellent way to reach a widespread audience of customers and potential customers at a low rate. For this reason, many small businesses are including an email marketing component as part of their overall strategy for online and social [...]

  • February 20, 2014|Articles|

    Aligning Your Digital Marketing Efforts

    Search engine optimization is an essential component of every successful online marketing campaign as optimization helps tremendously in increasing SEO keyword rankings and traffic. While it is important to have a strong singular strategy for search engine optimization, it is also recommended that you integrate this strategy with your other [...]

  • February 18, 2014|Articles|

    Common Usability Mistakes Ruining the Customer Experience

    When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing [...]

  • January 17, 2014|Articles|

    Using Audience Interest to Drive Test

    To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high [...]

  • January 10, 2014|Articles|

    5 Ways to Use Content Marketing

    In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2013 [...]

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