In today’s world, it is essential that your business be using social media pages to engage with your customers and stay relevant in an ever changing and competitive marketplace. Reputation is a huge factor in the growth or decline of a business, and now much of your business reputation is built or destroyed online. The [...]
Online marketing is one of the best mediums for driving offline conversation. Researchers at the Keller Fay Group found that in 15% of conversations about products and 23% of conversations about services, included a reference to something seen online. Measurement systems typically monitor digital metrics such as clicks, shares and re-tweets to determine how successful [...]
Popular search engines are known for constantly changing their search algorithm, none more so than Google. In January of 2012 alone, Google announced more than 30 updates to their algorithm and scheduled hundreds of additional updates by the close of the year. Failing to adjust your search engine optimization strategy in accordance with these updates [...]
A common problem that business owners encounter when writing press releases is that the content of the release isn’t truly a piece of news. Although potentially informative and interesting to those within the company, journalists and other readers want legitimate news and will quickly overlook a press release if it isn’t just that. Understanding the [...]
User engagement is the key to any successful social media strategy. A company that continuously posts content ranging from sales pitches to stale, irrelevant information will not be successful in developing a relationship with their customers. Repeat offenders will quickly discover that if social media is not used in the right way, fans will develop [...]
A number of factors including sender name, subject line and even time of day can determine whether emails sent as part of an email marketing campaign get opened. In an attempt to increase open rates, researchers have discovered several elements that can help increase email open rates. One of the most important factors for a [...]
A number of considerations need to be made in regards to the creation and layout of a website. Web design is not easy and poor design will have visitors clicking the close button without giving it a second chance. Rarely do people understand that more factors contribute to making people want to leave your web [...]
A project that has been long in development, the Knowledge Graph, has finally been launched by Google. This new tool seeks to reduce the work required by the user and provide more relevant information quicker. Keywords, the words typed into search engines, are much more than mere words, they are people, places, practices and ideas [...]
When developing a successful website, it is important to understand that in addition to well written content, on-page search engine optimization plays a key role in establishing page rank. The tricky part about certain optimization techniques is that search engines and human beings look for different key elements when deciding if an object, say the [...]
Communication across the globe is easier than ever before. Social media networks encourage interaction between businesses and customers in new ways each day. With this free flow of communication comes certain responsibilities, one being: responding to both positive and negative feedback in a way that represents the brand, while trying to better the consumer experience. [...]
