Search engine optimization (SEO) should be familiar to you if you have done any work online. It’s a term that’s tossed around a lot, mostly from people who want to sell you SEO services or advertise their expertise by mentioning SEO techniques. In our three part series on mastering SEO, we share SEO basics for [...]
Wondering just how to blog in a way that makes you money? Plenty of people love blogging but simply do it for fun. Yet others find ways of creating a blog that is not only fun but gives them a secondary income. Then there’s the jackpot of blogging so successfully that that’s all you have [...]
Spam is everyone’s problem these days, even if you don’t see it on a regular basis. There are spam blockers and spam filters in just about every email client you use, from Gmail to private email clients. These technologies are important, but part of why they work is that people keep their email addresses relatively [...]
Running a blog is similar to running a business, and for many people the two are very connected. If you think of the comments section on each blog post as a place where your customers or clients can vent frustrations, get help, or join an interesting conversation, you can begin to see why it’s important [...]
Social networks are excellent tools for promoting your brand and broadening your customer base. But if your business uses Facebook advertising you may be wondering: Is it worth the time and money? This article from Fasturtle, leaders in social marketing in Scottsdale, will help you leverage Facebook ads to expand local reach and get the [...]
Google’s recent removal of exact match keyword targeting from AdWords has resulted in serious uncertainty and makes keyword optimization and research that much more difficult. This article from the search engine optimization experts at Fasturtle will discuss the implications of the change and some tips for going forward. AdWords - A tool of choice for [...]
Flash is the foe of many a website for two main reasons: it is not spider-friendly and it is not supported by most mobile devices. Because of this, Google is ramping up its campaign against sites using the technology, which could impact your site’s traffic if you still use it. Here’s everything you need to [...]
Sharing content across multiple social networks is not a one-size-fits-all endeavor. Each platform is unique, and requires a tailored strategy to engage its specific audience. This article from Fasturtle, experts in social media marketing in Scottsdale, examines the best ways to share content on the top five social networks: Network: Facebook Strategy: Blend In [...]
On August 28, Google ended its three-year trial with Google Authorship; Author Rank, however, lives on. How is it possible to have Author Rank without Google Authorship? And how does Author Rank compare to Authorship? This article from the search engine optimization experts at Fasturtle explores their differences and what the future holds. About Google [...]
If you use YouTube to upload content for your business, you may be wondering who is watching your videos and how you can attract a larger audience. Enter Google Analytics: this valuable tool helps you understand your viewers so you can tailor content and utilize video optimization successfully. This guide from Fasturtle, experts in custom [...]
